Job Description
Liaise with managerial staff and managers to prepare budgets and set objectives
Draft press releases, pitches, case studies, white papers, and media summaries
Track PR budgets and spending
Build relationships with new media contacts and maintain relationships with existing contacts
Pitch story ideas and content to media
Ensure all communication is cohesive with the brand image
Track and analyze media coverage to inform future campaigns
Have the knowledge of PR value and know how to calculate the ROI of each coverage
Organize, schedule, and prepare key leaders for press interviews
Deal with inquiries from the public, the press, and other organizations
Evaluate advertising and promotional programs to ensure they match with company PR goals.
Requirements
Bachelor's degree in communications, journalism, public relations, marketing, or related field
3-4 years of experience in public relations or corporate communications
Excellent organization skills
Demonstrated ability to prioritize tasks and manage time effectively
Strong working knowledge of a variety of public relations programs
Strong oral and written communication skills
Proficient in Microsoft Office
Proven ability to develop, implement, and execute successful public relations campaigns
HashMicro