The primary function of CRM Manager is to define, evaluate and deliver the CRM strategy aimed at encouraging client retention and loyalty. The shaping and delivering of marketing and promotional campaigns
Responsibilities:
- Developing Customer segmentation strategy which translates to campaign execution across platforms, examples but not limited to email, rich push, or push notifications, and in-app notifications
- Shaping and delivering of marketing and promotional campaigns
- Implementating of state-of-the-art technologies, systems and marketing instruments (like CRM tools)
- Increase campaign performance through creative testing and performance reviews
- Analyze success of email and push campaigns and use this to develop longer term strategy
- Analyze data management for CRM related
- Setting up the campaigns and data filters within ZALORA CRM platform
- Coordinating with relevant stakeholders in the organization
- Minimum 5+ years work experience in information system and/or CRM, experience working in marketplace is an advantage
- Bachelor Degree from Information System, and ability to create/edit HTML emails is a plus
- Ability to build and maintain friendly, professional relationships with colleagues, clients and vendors
- A real passion for the internet and online retail
- A proactive attitude and must be able to thrive in a varied and fast paced environment
- Organized, planned and productive to get the most from each working day
- Maintain a positive attitude focused on customer satisfaction.
- Attention to detail in all aspects of the role
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
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