- Develop branding and marketing strategies
- Evaluate, advocate, and drive new initiatives that elevate and reinforce the games brands
- Lead the execution of branding and marketing programs in collaboration with APAC teams as well as local agencies
- Oversee the development of local marketing assets to ensure they are of the highest standards and in alignment with our brand guidelines
- Manage the communication pipeline and coordinate communication across various channels such as social media and web
- Manage the content roadmap and publishing plans, and align them with multiple stakeholders
- Monitor the communities and keep the team informed of our players' sentiments, suggesting actions items when appropriate
- Establish and use KPIs to steer our marketing efforts to maximize performance
- Min. 5 years of marketing experience with a deep understanding of the market (exposure to game, entertainment, esports industry is preferred)
- Able to demonstrate experience in strategic marketing planning and also budget management
- Strong analysis metrics and stats and know how to translate an insight into a big idea
- Strong networking & engagement skills and collaborate with multiple teams
- Structured and clear communication skill
- Fluency in English is a must
- Be a part of the team that grows the business in Indonesia
- Reporting directly to Country Manager
Michael Page