- Market dynamics - Portfolio & positive brand strategy: guarantee the comprehensiveness of the market analysis and define levers to reach the growth target
- Define how your brand positioning will evolve and include increasingly the sustainability.
- Business development planning & delivery: manage your brand as your own business
- Define yearly brand plans and propose a budget allocation in line with the market analysis, the Test & Learn boundaries and the global strategy, ensuring a P&L growth.
- Consistently evaluate business progress against Test & Learn as well as National plan and recommends corrective action as needed.
- Activation & integrated communication: define the local amplifications of your brand and ensure their performance.
- Define and plan the integrated communications aligned with the brand strategy and promoting the sustainability of the brand, focusing on Digital in first year as a Start-Up mode.
- Lead cross-agency brief and meeting. Challenge their delivery to ensure maximum efficiency and breakthrough marketing activations.
- Indonesian candidate with Strong English Communication capability
- Bachelor Degree from Reputable University. Overseas Graduate will be a major advantage
- At least 5 years experience in FMCG as Brand Marketer with experience in Ice Cream Business
- Dynamic, Strong ownership and Entrepreneurial.
- Strong communication and presentation skill
- Opportunity to Build a great Brand in start-up environment
- Directly liaise with Business Decision Maker
- Interesting career opportunity
Michael Page