Job Description :
Creating, developing & implementing effective long-and short- term paid research strategies with good ROAS.
Managing PPC budgets, while strengthening platform accounts and key client relationships.
Executing & optimizing multiple PPC campaigns simultaneously.
Overseeing web and mobile campaigns across a number of search platforms (e.g., Google Ads, Apple Search Ads).
Targeting selected groups through keyword and audience research.
Managing and editing campaign budgets and adjusting bids to optimize ROAS.
Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spending.
Reporting KPIs to management on a regular basis via various dashboards.
Producing engaging, clear, anf concise copy for campaigns.
Reducing risk of click fraud and irrelevant spend.
Staying up to date with PPC/SEM trends and techniques and applying them where relevant.
Requirements :
Degree in Marketing, Digital Media or any other related fields, with Google Ads certification is a plus.
Minimum 3 years experience as a PPC.
Manager or Digital Marketing Specialist focused on SEM.
Fluency in English language - reading, speaking & writing.
Experience with multiple platforms, eg., AdWords, Apple Search Ads, Bing.
Ability to lead a remote team of professionals.
Proven team leading or managerial skills with management of remote teams.
Strong analytical and numeracy skills.
Confident translating large amounts of data into comprehensible or visual reports.
Expertise using Google Analytics or similar tools.
Excellent communication, both verbal and written and experience presenting reports and optimizations.
HashMicro