Digital Sourcing Specialist is responsible to ensure a maximum digital penetration and uptake to his designated product and activity streams. The specialist will be in charge for 360 degree initiatives from inviting quality traffic, cooperating with analytic team for an effective digital model, utilizing insights to drive powerful promotion and communications along with marketing, and cooking new-wave digital initiatives.
The functions will focus on improving the digital stickiness from existing users whilst on-boarding new users based on product's edge (e.g. the most competitive FX rate) and powerful segmentation exercise.
Digital Sourcing Specialists will catalyst increase in financial transaction and product penetration and, ultimately, reaffirm CIMB Niaga's digital competitive advantage and as a preferred bank in Indonesia.
CIMB