- Strategise and manage the monthly performance marketing budget across paid channels, campaigns, clients & KPIs with the goal of maximising efficiency of spend.
- Identify paid ads strategies, campaign forecasts, tactics, and channels to drive new user acquisition, retention, and lead generation campaigns.
- Measure and analyze performance of all performance marketing campaigns to assess against goals (KPI, Acquisition Cost, Leads Traffic, etc)
- Manage monthly budget plans for performance marketing with Local & Regional teams across business verticals
- Analyse the performance of ads on an ongoing basis to propose improvements to the performance of these campaigns and have a deep understanding of the market, the platforms and the trends to ensure we are always operating effectively and efficiently.
- Analyze website and web analytics and identify opportunities to optimize content, user experience and keyword rankings
- Brainstorming and identifying market trends and insight.
- Stay up-to-date with new digital technologies and social media best practices
- Collaborate and work with a cross-functional team to achieve campaign objectives.
- 4-5 years of experience handling Google Ads, Facebook Ads and other performance ads platforms.
- Have experience running performance ads with Conversion Objectives
- Familiar with marketing tools (Facebook Ads Manager, Google Ads, FB Pixel, UTM Tracking, Google Analytics, Email Marketing).
- Ability to manage multiple projects simultaneously.
- Strong written and verbal communication skills.
- Solid expertise in the campaign and channel analysis and reporting
- Experience in the health technology industry and/or agency background is a plus.
- Lead Generation Experience at considerable size (10K+ leads per month for several projects) and considerable complexity (not just lead gen on FB, but multi-step journeys)
- Very data-driven approach to campaign optimization & comfortable large amounts of data. Able to report with clear frameworks.
- Strategic Campaign Planning & Budget Management Experience
- Experience in testing new channels and trends (Tik Tok, etc...)
- Flexitime
- Work from Home
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