Responsibilities:
- Create and execute digital marketing strategies for the brands selling through own channels.
- Work with agencies in developing and managing digital prospects and marketing campaigns for the brands.
- Manage budget, ensure great return on investment or ad spends (ROI, RoAS) and ensuring CAC efficiency.
- Ensure agencies execute and optimize for key traffic KPIs through paid, organic & own media channels
- Measuring all the performance weekly or monthly.
- At least 3 years of experience in creating multi-channel marketing strategies. (PPC, social media, etc.)
- Highly preferred previous experience in digital agency or performance marketing in marketplaces.
- Managed Facebook, Instagram, and TikTok Ads.
- Excellent analytical skills.
Monroe Consulting