INDICO is a subsidiary of Telkomsel, Indonesia's leading digital telecom company. INDICO plays a strategic role as a holding company that houses current and prospective vertical digital business portfolios, including Kuncie (edu-tech), Fita (health-tech), and Majamojo (game). Moving forward INDICO aims to explore opportunities in multiple verticals adjacent to Telkomsel’s digital businesses. As a digital platform company, INDICO aims to leverage Telkomsel’s digital assets and capabilities to create a flywheel effect of innovations to develop cross-sectoral digital solutions that will empower Indonesia’s digital economy.
You will be the first member of INDICO’s product marketing team who will be mainly responsible in creating the product narratives and ensuring a successful Go-to-Market activity of one of INDICO’s key product. For the success of the product, you will have to be able to:
- Define a new platform category into existing ecosystem.
- Develop a strategy and plan to convert potential users from existing processes and tooling.
- Engender customer validation, loyalty and evangelism.
- Enable growth to hit the targeted business goals.
- Work hand in-hand with product and growth team to prepare the product narrative and provide positive feedback to shape up the product during development stage.
- Work hand-in-hand with our market research team to connect market and customer insight, mainly to understand their behaviour across the entire buyer’s journey, including their rational and emotional motivations.
- Understanding and directing brand and product positioning, supporting the go-to-market strategy
- Finding a way to get access into people and influencers within ecosystem to propagate good story of our product and become the advocate of the product.
- Bachelor Degree in Marketing Science, Business, Communications or similar field
- Minimum 4-5 years of experience as a Product Marketing, Brand Manager, Digital Marketing, or similar role
- Familiar with integrated B2B2C Marketing Communication with proven track record in setting-up comprehensive omnichannel experience from zero to hero
- Working knowledge for comprehensive digital marketing platform (SEO, analytic tools, tracking tools, listening tools, data management platform, digital placement platforms)
- Excellent communication skills, a creative storyteller and can create a compelling presentation that communicate clearly
- Analytical mind and strong quantitative skills
- Highly adaptable in a dynamic fast-paced environment and can quickly grasp different sales processes and how best to partner with sales on scaling winning formulas
- Understanding of the games industry will be a plus
INDICO