About the role:
PSLA is seeking for passionate creative individual that will be responsible for planning, developing, and implementing the digital sharia ecosystem Islamic content strategy.
Responsibilities:
- · Contribute in developing, implementing, and managing Islamic content strategy
- · Manage content creation and implementation
- · Measure the success of every content publishing and implementation
- · Stay up to date with the latest content best practices, trends, and technologies
- · Responsible to Identify, Onboard and Manage relationship with suitable, relevant popular Content Creators
- · Work closely with Content Creators and KOLs to ensure content is informative and appealing
- · Work hand-in-hand with Islamic Lifestyle Brands and Content Creators to Inspire Islamic communities to live a meaningful and fulfilling life.
- · Collaborate with other LBUs and Group Digital to ensure objectives are met
- · Work with PSLA, designers, product marketing, agency, and external influencers and other industry experts
- · Monitor and grow KPI metric and user engagement and suggest content optimization- Grow MAU base
- · Creating and refreshing different types of content to drive MAU, leads and awareness on Deen
- · Produce regular performance review reports to provide insight into the performance of content
- · Work to maintain existing content production whilst continuously researching and recommending new avenues to increase content reach
- · Explore and acquire potential Partnerships that will benefit Deen Target segment. Work with Partners to promote Deen
- · Independent Contributor
Prudential