Life at Grab
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Get to know the Team
The GrabFood Marketing team is a young/established/longstanding team responsible for nurturing love and relation with our food merchant. We make an impact by expanding the user of the marketplace thus helping small businesses and drivers to grow and benefit from it. Our team is made up of people with a growth mindset and can do attitude yet still having fun . If you are looking for an opportunity to grow yet contributing to solving user problems and the success of those small & medium businesses , then you should join our team!
Get to know the Role
We are looking for an experienced Marketing to organize and oversee the local and coordinate with the global market functions of our Food verticals. You will be reporting to the Senior Manager for GrabFood Marketing to ensure that our business is well-coordinated by developing, implementing and executing strategic marketing plans for the country's FOOD verticals in order to attract potential customers and retain existing ones. The area of responsibility for this role is very wide and thus requires thorough knowledge of various market verticals, the competitive threats within each vertical and an understanding of the customer value streams within those verticals.
The Day-to-Day Activities
Support and manage the development of marketing strategy to achieve the target of growing new consumers base and maintaining consumers' loyalty
Establish and execute the go-to-market strategy for mass consumer acquisition across different social media channels at various phases of the consumer decision journey
Supervise the preparation, issuance and delivery of marketing materials, exhibits, and promotion programs
Monitor campaign against KPI's and be fully aware of trends and analytics, as well as the ability to adapt to achieve target
The Must-Haves
Minimum 5 years work experience for e-commerce companies with GTM, consumer acquisition, and social media campaigns and outreach
Minimum Bachelor's degree from a reputable University
Experience with online digital sales channels and on-demand marketplace models preferred
Strong people and stakeholder management experience
Strong ability to use and analyze data to inform decisions
Willing to be hands-on as needed and proactively assume responsibilities and ownership including the ability to project manage multiple tasks or experiments and provide relevant reporting
Ability to work independently and deal effectively with complex and ambiguous environments.
Structured thought process and a strong analytical ability, and experience with operational execution
Strong interpersonal skills with ability to effectively network within industry and Grab functions
Ambitious, self-driven and highly motivated individual who can work well in a startup VUCA (Volatile, Uncertain, Complex, Ambiguous) environment. Should have a deep desire to excel and develop a career in a fast growing tech company. Should have demonstrated integrity and respect in the performance of their duties.
Our Commitment
We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.
About Grab
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
Join us today to drive Southeast Asia forward, together.
Grab