The incumbent is expected to provide sound analysis for both short- and long-term brand plan and strategy, in the aspect of brand communication, brand innovation, as well as brand business development.
The incumbent also acts as a champion in driving brand plan implementation as well as day-to-day operation, to ensure the annual brand goals are achieved.
The role will also lead effective engagement with other function like sales and digital, as well as managing external parties like creative and media agency, to ensure key activities delivered, with direction provided by Head of Marketing.
He/she will also act as a brand guardian, to ensure all the communication produced by marketing and or by other function, are consistently as per brand guideline.
1. Strategic and Tactical Brand Communication Development & Activation
- Lead campaign development process (both strategic and tactical brand campaign), from planning, launching and evaluation.
- Proactively and continuously assess relevant and effective communication channel to address brand issues/opportunities, to ensure media reach effectiveness and cost efficiencies, from all brand touch point, include but not limited to TV, OOH, Radio, Print, Digital and In/On-Stores. This also including continuous assessment to brand paid, earn and own media strategy and implementation.
- Closely monitoring brand health tracking performance from both consumer and shopper point of view, to ensure all the desired brand image attributes, brand awareness, trial and consumption are performing as per expectation/target as well as to identify brand issues.
- Ensure compliance of all communication material developed by ensuring feedback from regulatory and medical partner are accommodated and the compliance approval process are in place.
- Proactively engage creative, media and other brand activation agencies in effective manner, to ensure optimum deliverables while cost efficient.
- Lead annual brand plan development, from identification of brand issues, recommend brand strategy, and lead the implementation.
- Responsible to deliver annual target, that includes volume, value, market share and brand profitability (gross margin).
- Managing pricing and brand profitability (gross margin), by proactively assess price opportunity and looking for cost improvement.
- Lead monthly business review with global team.
- Evaluate and propose the portfolio strategy for respective category, which include the product role as well as pricing strategy.
- Managing brand promotion budget, including planning, implementation as well as evaluation.
- Work closely with finance and sales to ensure the investment spent wisely with integrity.
- Minimum S1 education from reputable universities
- Has at least 4+ years of brand management experience in highly reputable local and MNC companies/FMCG (prefer 2 years in brand managerial level).
- Proven experience of Successful New Brand Launch/Relaunch and Brand Activation in online-offline channels.
- Experience in handling brands that’s presence in modern channel, eCom and traditional channels.
- Experience in handling OTC category is a plus, but not mandatory.
- Other experience in other commercial function, such as sales, consumer and insight, or channel marketing is a plus.
Mundipharma