- mobile content creation, production, development and distribution in general
- licensing of content/services for relevant markets incl identification of licensors, new bus development, negotiation and closure of contracts
- technical key knowledge on mobile devices, Apple and Android handsets and related content for mobile downloads and streaming
- content system management to ensure quality and quantity of content in the service
- portal management for updates, optimization and the display and delivery of games and other mobile content to users
- identify, source, evaluate, qualify, sign-up new Content Partners if necessary in order to meet local demands, flavours, tastes and behaviours
- research the target audience and their response to the service offering
- create and implement marketing campaigns to maximise the sales of the individual games/contents, game/content bundles or promotional offers or the service in total
- manage the marketing budget in a responsible manner and demonstrate an effective return on investment
- plan monthly, quarterly and annual service KPIs and report on achievements
- the job is highly team-oriented as many different departments, such as content management, design, sales and outside contractors are involved in creating a complete campaign and executing it successfully
- tasks typically range from the design, creation and distribution of online assets, social network posts, marketing materials such as cover images, banners to full scale websites and offline events and their assets
- liaise with media buyers of affiliates, performance marketing networks, ad networks, etc concerning the placement of adverts and ensuring planned visitor numbers to the service
- 8+ years of experience in sales, marketing and business development roles with product/service responsibility
- 2-4+ years building large scale products and services with revenue/profit responsibility
- experience in FMCG, brand management, telco and/or content management is a plus
- experience managing products in fast-paced, agile environments
- experience working closely with advertising platforms and/or with data platforms, data modeling, behavioral targeting technologies, etc.
- strong domain expertise in one or more areas of real-time ad exchanges such as DSP, DMP, SSPs, etc. especially with Google Adwords and Facebook Audience Network
- working knowledge of mobile or/and video ecosystems
- direct experience with UI/UX
- super strong analytical abilities and problem-solving skills
- excellent oral and written communication, negotiation, and interpersonal skills in ENGLISH
- ability to work effectively with internal leaders as well as external customers and partners
- demonstrated ability to partner with engineering teams in IT
- bachelor degree in business administration or management with major in Marketing
8elements is a very established digital content provider and mobile game specialist in Asia Pacific. We market value-added services, user-generated contents, game clubs, mobile content subscriptions, e-learning and edutainment products using our own platforms and in close co-operation with mobile network operators and aggregators.
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