the AVOD vertical of Viu in Indonesia. This will be achieved with a combination of strategic &
localized initiatives across Direct Sales, Programmatic Sales & Content Sponsorship Sales; executed
through program definition, execution & operational excellence in the full context of advertising
business. Representing VIU brand value in Indonesia to local agencies, Brands and Advertisers
through industry and partner evangelisation events leading to high monetization of Advertising
avenues on Viu. Should comfortably straddle across sales of all VIU customer touchpoints - OTT App,
Connected & Linear TV, Theatrical releases of VIU movies as well as on grounds events & concerts
involving VIU stars.
VIU is consistently focused on our consumers and partners above all else, and we are obsessed with
helping our clients win. As part of this VIU team, the VP of AVOD will bring a proactive strategic &
planned approach to setting up our clients for success, through a templated model that can easily be
replicated with partners.
Confidential
The ideal candidate has a high value Ad Sales background across traditional & digital media and
brings Senior Management Experience. Being CEO / SBU head with P&L responsibility is an added
plus. Should be comfortable with digital advertising technologies, with a full knowledge of high value
Media. S/he has proven expertise in leveraging the latest tools and techniques to help clients
navigate a complex ad landscape through custom- and tailor-made pitches leading to high impact
long term clients of Viu. The candidate will develop and oversee a highly efficient small A-Class Ad
Sales team and Partner's Viu Media Consultants. S/he will be based in Jakarta. Travel both local and
international will be required for this role. This position reports directly to Country Head of VIU in
Indonesia.
STRATEGIC REPRESENTATION
Keep up to date on key industry trends and occasionally speak at industry events
Lead collaboration with content development team on thought leadership programs by
providing strategic insights on overall sales program
Refining VIU value proposition/unique selling points to our clients and partners
Create industry vertical sales pitches on relevant themes for our pre-sales and sales teams
Liaise with the product management team for consumer research and new product features
Work with the Marketing team to enhance sales and marketing touchpoints with Advertising
overlay
Partner with Value Partners to craft sales engagement and re-engagement to expand our
footprint as number one Media Entertainment in Indonesia
Own client primary and secondary market research, including competitive intelligence
Work to create strategic partnership programs with key agencies to increase deal sizes and
generate revenue
Streamline reporting and success measurement programs across all “pre-sales” teams
Lead collaboration with Product team to create educational collateral and training materials
for the entire Business Development team.
TEAM LEADERSHIP
Articulate vision and values for the Direct Solutions, Programmatic, & Content Sponsorship
teams
Ensure that our strategic marketers and planners are comfortable with the latest industry
trends (e.g. programmatic)
Strategic design and optimized delivery structure. Attract, recruit, develop and retain talent.
Build a collaborative, cohesive, credible, high performing team within the organization.
PROPOSAL MANAGEMENT (Direct & Programmatic)
Oversee our RFP/proposal to clients
Work with leads to refine our process for responding to RFPs (high volume)
Ensure that we can meet high quality standards and that proposals are timely
Develop strategies to respond to strategic accounts versus standard accounts
Partner with creative team to create templates and custom proposals
Oversee research and insights tools to ensure that proposals are data-led
Own success metrics such as proposal quality and close rate
Confidential
SKILLS & COMPETENCIES
Thought leadership - Deep business acumen, process knowledge, digital domains, and
operational support. High degree of visibility, exposure, collaboration and influencing with
both the Executives and agencies
Financial management - Target, rigorously manage & deliver - Estimates, forecasts, and
revenue to achieve greater than 10% Market share of Digital Video Revenues of Indonesia
Operational excellence - Establishes operational metrics, reviews, and rhythms to ensure
system performance, availability, business continuity, and end user satisfaction.
Communications - Panellist Discussions, Network Events, Board Level Presentations, and
Industry representation
Customer excellence - Proactively collaborate and co-innovate with customers to drive
customer satisfaction and competitive differentiation
Critical thinking to take appropriate risk, tempered with risk mitigation and make sound,
timely decisions
Results-Driven: Delivered extraordinary results throughout career.
Role Qualifications
Master's Degree in Computer Science, Business Administration, or equivalent work
experience
Understanding of Programmatic Advertising & Digital universe of Ads - Must have working
relationship with Facebook, Google, Adobe, AppNexus, SpotX and more Demand Side
Networks.
15+ years Digital and/or Operational experience related to leadership roles - SBU head /
executive / Senior Director+ experience preferably at a large international media agency and
must have handled large strategic clients by self.
10+ years of experience in managing multiple, medium to large global cross-functional
teams or projects, influencing senior level management and key stakeholders in Indonesia &
SEA market
Robust expertise in working with brands directly, through people network in Indonesia
Demonstrated leadership skills & excellent Project Management Skills
Impeccable verbal and written communication skills in both English and Bahasa
Comfortable and confident in a fast-paced, agile, ever-changing work environment
Strong stage presence. Experienced, confident, and clear in public speaking engagements
Possess, and continue to develop, a strong network across the ad tech industry
Ability to travel globally as needed
Ref ID: 39485
Location:
Jakarta, JK, ID, 0
Business Unit: Media Group
Full Time/ Part Time: Full Time
Job Function: Sales
Featured Job Category:: Sales & Marketing/ Business Development
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