GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Roles and Responsibilities
- Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning.
- Leads and drives marketing excellence through standardized planning, simplified processes, enabling infrastructure, budgeting, and performance management for efficient execution.
- Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan
- Contributing to and/or leading (in partnership with Product and Sales) the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
- Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans
- Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent
- Execute marketing activities to create new order demands and sales funnel for future business growth, working with data analysis and numerous sales teams.
- Originates and leads cross business marketing programs and initiatives such as (but not limited to) Brand Campaigns, Showsite development, KOL network build out, and new business initiatives
- Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio.
- Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary
- Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)
- Follow internal processes in completing a project, able to make decisions with autonomy.
- Bachelor’s Degree in Marketing, Business Administration or related field
- 3+ years’ experience in marketing, product marketing or related field
- Excellent oral and written communications skills
- Planning and project management skills
- Experience working with Sales teams and supporting programs to drive awareness and sales.
- MBA or Master’s Degree in Marketing, Business Administration or related field
- 5+ years’ experience in marketing, product marketing or related field
- Marketing experience in market & customer insights, product commercialization and branding
- Healthcare product/industry acumen
- Innovation – ability to develop/execute on new ideas through collaboration
- Team oriented – ability to work well with diverse, cross-functional teams
- Leadership and initiative to drive business objectives
- Digital Marketing and Social media Can learn fast quickly and communicate effectively in a fast paced environment
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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Additional Information
Relocation Assistance Provided: No
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