Job Description
Responsibilities:
Lead SEM and Display campaign management to do daily execution of high-performing campaign management and execution of hygiene campaigns across multiple channels to achieve customer acquisition goals and maximize return on ad spend
Responsible for managing big scale digital marketing campaigns that have high technical complexity due to very large numbers of ads entities that need to be managed
Able to detect any technical issues, proactively raise and follow up this issue to be fixed
Identify optimization opportunities / growth, and analyzing the impact and effort required
Execute and prioritize all the tasks / activities within the managed campaigns
Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered
Collaborate closely with the Product Marketing Manager in achieving marketing objectives including but not limited to providing guidelines and requirements for campaign strategy pre and post execution, and best-in-class execution
Proactively provide market insights or performance marketing insights that’s helpful for the stakeholders to gain insights or make decisions
Capable of leading and managing big projects that can potentially create value for the whole team
Make sure accrual and all the process of paid invoices in a timely manner
The above will be delivered by:
Working very closely with Performance Marketing Manager as supervisor to develop paid media strategies for specific local markets which need to be tailored & personalized
Develop execution to achieve paid media objectives (CAC, CVR, ROAS)
Manage Traveloka advertising accounts on all platforms, maintain online advertising campaigns, from SEM, display targeting, and display retargeting channels
Manage spending vs. KPIs balancing to have dynamic optimization based on needs, markets & real-time performance
Stay informed of new betas, tactics, and data trends within the paid search industry
Ensure all online advertising best practices have been implemented
Provide bi/weekly performance reports on each digital channels and funnels, and circulate to relevant stakeholders
Being proactive and giving ideas on performance marketing or any other marketing improvement with the right context, good market knowledge understanding, and business acumen
Being a business partner to drive growth and able to see opportunities (improving ROAS vs scaling up on customer acquisition vs measuring impact from awareness to overall performance) beyond performance marketing, manage channels not only as touch points for customers and lever for growth.
Requirements
minimum 3-4 years experience in Performance Marketing, especially SEM (Experience in Display will be a plus)
Possess exceptional critical and structured thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture
Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
Good communication skill, self-driven, proactive, love challenges, and enthusiasm to pursue excellence
Proficiency in Excel or similar data processing tool
English is mandatory
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Traveloka