At Raffles Bali, our Sales & Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. As Director, Sales & Marketing, your leadership and vision will foster an engaged team in budget achievement, support of maximized market share, operating results and guest satisfaction, achieving highest Rev Par in the island with 90% international demographic of guests.
As an active member of the Executive Committee, the Director of Sales & Marketing is accountable for developing, and executing the total sales, advertising and promotional efforts for Raffles Bali. This includes the achievement of business goals, Revenue, RN contribution, AVR. Effective development and deployment of all human resources, generation of all revenues consistent with Hotel and Company objectives; implementation of sales performance management systems; coordination of hotel's participation in local, regional, national and international advertising; and direction of all media and publicity events. Travelling to international events to aim conversion of RN in Consortia Luxury Programs.
What is in it for you:
- Employee benefit card offering discounted rates in Accor worldwide for you and your family
- Learning programs through our Academies designed to sharpen your skills
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
- Career development opportunities with national and international promotion opportunities.
- Oversee the selection, recruitment, training and development of all Sales Managers, Marketing / Communications colleagues, Revenue Management and Reservations team to ensure results.
- Development of Strategy by Market Segment in collaboration with Digital Marketing, Accor Luxury Sales Team and Raffles Brand Team.
- Development of Key Account and Target Account lists for all market segments
- Liaise with Global Luxury Sales to secure and activate Key Accounts
- Development of Direct Sales Plan to secure and activate Target Accounts
- Propose and sign the Hotel in to most appropriate Consortia Luxury programs
- Represent the hotel at key Trade Shows, Road Shows, and Raffles Signature Events
- Development of Yearly Integrated Media Marketing Plan for the Hotel including restaurants and SPA in collaboration with Dir of Culinary and Spa Dir.
- Direct the efforts in developing a local data base for ongoing public relations, social media, and tactical hotel campaigns.
- Actively participate in the strategic planning and ongoing development of the hotel, including revenue forecasting, ensuring the delivery of our environment commitments, overseeing the health, safety and security of our guests and colleagues
- Attain and/or surpass budgeted Revenue and Rev-par index.
- Lead and support, all relevant sales departments in the achievement of financial and operational targets, via effective organizational structure, policy, guidelines, functional process and colleague training
- Demonstrate to guests and colleagues, a commitment to service excellence through the effective implementation and consistent delivery of Raffles core standards.
- Play an active role in Revenue Management to drive achievement of optimal revenues/yield, through the development, management and education of positioning, market conditions/demand, distribution and allocation, segmentation, pricing, and creative offerings
- Responsible for the management of all aspects of the Sales Incentive Program including effective communication and education of all eligible participants concerning the specific achievement criteria and governance, colleague performance expectations, measures, and tracking
- Maintain constant focus on identification of high potential sales Team colleagues and foster succession planning opportunities/needs
- Direct the activities of outside agencies and internal colleagues on local and in-house advertising campaigns; supervises the production and distribution of literature and collateral.
- Able to operate independently whit a high degree of autonomy and self-motivation and accurate time management skills.
- Liaise with Public Relations to stimulate additional profile within all markets, which complement the sales effort
- Maintain open communication and foster effective and relevant relationships with Global Sales and Corporate Hotel Sales & Marketing colleagues
- Play a key role in fostering supportive and collaborative Owner relations
- Bachelor’s degree and/or Hotel Management degree with a minimum of 5 years of Hotel Sales & Marketing experience, having had worked in Top Luxury Brands Villa Resort before.
- Experience in Asia, ideally in Indonesia would be an asset
- Strategic, self-assured, and proactive with a demonstrated ability to prioritize and make effective timely decisions
- Ability to build strategic effective relationships, and influence others at all levels of relevant organizations.
- Must be a creative and effective leader, possessing a high degree of professionalism, sound human resources and administrative skills
- Excellent interpersonal skills with strong presentation and written communication skills in English
- Ability to understand and interpret financial data
- Computer literacy a must, with a strong knowledge of Word, Excel, Outlook and PowerPoint and a working knowledge of CRS, GDS, PMS
Raffles Bali is an oasis of emotional wellbeing inspired by a spirit of generosity, inviting you to rediscover the person in front of you – your loved one, or yourself. Through private experiences in luxurious tropical villas and secluded spaces in natural, harmonious environment, through personalized wellness journeys of relaxation, rejuvenation, and mindfulness, seeking to reinvigorate your mind, body and spirit and through enchanting Balinese cultural journeys curated to awaken meaningful experiences, inspiring you to a deeper understanding of culture, of priorities, and of self.
Located in Jimbaran, southeast part of Bali, the resort is perched on a hill offering unparalleled views of the ocean with direct access to the beach. The generosity of space in every Villa, the magnificent views over the Jimbaran bay sunsets and fast access to the airport (25 mins) makes Raffles Bali your preferred destination.
Raffles Bali offers 32 generous in space villas with unobstructed ocean views to enjoy the sunset of jimbaran and biggest pools in each villa. There will be 29 one-bedroom villas, 2 two-bedroom villas, and a presidential Villa. The other facilities will comprise of 2 restaurants, 2 Bars and a Raffles SPA.
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