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Your Role and Responsibilities
IBM seeks a dynamic and experienced External Relations professional to join the ASEANZK Communications team. Keen understanding of Indonesia’s market development, excellent relationship with the country’s top-tier media; astute knowledge of social media and the ability to positively engage influencers are prerequisites for the role. With strong leadership skills, the successful candidate will build a powerful brand presence for IBM in Indonesia.
Key responsibilities: * Conceptualize and execute IBM’s external communication strategies to drive greater visibility for the IBM brand, build thought leadership for specific business areas creatively and increase IBM’s share of voice.
- Build mindshare for the IBM brand and capabilities by leveraging relationships with key media and various external stakeholders in Indonesia.
- Develop and lead execution of communications plans at a Country/Business Unit aligned to business strategies.
- Develop aligned and consistent messages by applying communications techniques with strong storytelling.
- Make sound judgement in managing crisis working with internal and external stakeholders to minimise impact on the IBM brand.
- Support teamwork and collaboration for Communications campaigns planning and execution.
This role requires a deep understanding of the External Communications discipline:
- Extensive experience in strategizing and executing plans that engage traditional and social media to build strong brand preference
- Extensive and deep relationships with top-tier media in Indonesia and potentially in Asia
- Highly skilled in developing strong narratives that align with Indonesia’s National Agenda
- Able to identify key industry/client issues and execute tactics that build favourable mindshare.
- Competent in acting as a strategic advisor to Senior Management and Global Spokespersons.
- Support teamwork and collaboration for C&C campaigns planning and execution
- Lead project team to apply agile ways of work and execute an appropriate engagement
- Analyze metrics and make data-driven recommendations
- Operate with a growth mindset
- At least 7 years of experience in external relations (including 1-2 years experience in social media strategy)
- Strategic and critical thinker
- Excellent and experienced writer and content creator
- Organized project planner
- Effective collaborator
- Teamwork advisor
- Innovator who thrives in fast-paced/ambiguous environments
- Curious researcher
- Preferred Bachelor’s or Master’s Degree/MBA (candidates with proven experience will be considered)
- Expert in spoken and written standard English
- Relevant certifications in Public Relations and Communications field
As above.
Preferred Technical and Professional Expertise
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