eCommerce Business in UFS has Strongly drive incremental growth during these 5 years, especially in driving incremental Turn Over (iTO). From Zero Contribution to 4% Contribution to total UFS National, from one digits Billion Rupiah to Two Digits Billion Rupiah (2018 TO: 1Bio / 2022 TO: 30Bio).
Through ecommerce channel and partnerships, we are able to generate more than 220K new online buyer with 300K number of transactions, where we can own these buyer databases to be nurtured and re-target. eCommerce is one of the channels that accelerate digital transformation to fuel growth through data driven and technology enabled Route-to-Market (RtM) capabilities. Our ambition is to contribute more than 5% from UFS total National target by 2025 with adding more strategic partnership (JBP) and marketing integration onsite and offsite campaign. Beside that ecommerce also have ambition to digitize current conventional RTM (Distributor and GT).
The focus of eCommerce Key Account Manager is to handling end to end business process from managing account, deliver marketing activations and campaigns, and reach sales target.
Key accountabilities :
Sales Responsibility:
To drive sales and product penetration through ecommerce channels
To reach monthly and yearly sales target
To find new potential account/partner as well as maintain the existing in order to get source of growth
Join business plan with partner (do business collaboration and business review to improve selling out performance in marketplace)
Marketing Strategy:
Handling ecommerce account (direct supplier/ ecommerce enabler/marketplace) in end-to-end business flow from creating and deliver marketing strategy
Manage and monitor official stores (promo activations, visibility, customer service, etc) and to apply perfect online store with 7 omni assets channel
Work closely with the Marketing, Supply Chain and Finance
Experience :
Essential:
1 – 3 years of working in digital and ecommerce field
Experience in sales field
Basics of Marketing Skill
Content & Social media marketing
Data analysis, creative problem solving
Project conceptualization and execution
Budget management
Brand Activation
Media planning
Desirable:
Preferable experience in eCommerce field
Have a great digital and ecommerce mindset
Digital Savvy
Experience within FMCG with Automated Sales & Marketing is a Plus
Competencies :
Strategic thinking and effective influencing with strong communication skills to both internal stakeholders and external parties.
Integrative thinking, strong analytical skills.
Possess strong business acumen and able to translate Operator & Data insights & needs into the right innovation that meet business’ requirements.
Strong project and process management.
Creative & persuasive content creation & distribution across a variety of digital channels.
Performance measurement & analysis both online & offline.
Ability to handle multiple projects simultaneously and perform under high pressure
Have a medium to advanced understanding on marketing & PR event project management, media strategy/ planning, digital campaigning/ communication, traffic generation & optimization, content & social media marketing, SEO & marketing automation.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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