- Plan and execute display, products and video advertising campaigns within Google Ads ecosystem (GDN, DV360, Paid Search and all) with a strict KPI.
- Own and understand the Google Ads marketing technology implementation, maintenance and troubleshooting.
- Measure and report all marketing campaigns, and assess against goals (sessions, transactions, revenue, ROAS, new buyers, app installs, CPS, CPO & CPI).
- Identify trends and insights, and optimize spending and performance based on the insights.
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests.
- Instrument conversion points and optimizes user funnels.
- Collaborate with Google to improve the performances.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Bachelor’s Degree with a plus in Marketing, IT, Math/Statistic, or any related field.
- Minimum 3 years of experience in the field.
- Fluent operation knowledge and market awareness.
- Strong understanding of Google Analytics, Tableau, Big Query and Excel.
- Proven track record of successfully managing Google Ads campaigns.
- Flexibility in adapting to new technologies and environments.
- Having Google Analytics Analytics Certifications & Google Ads Certification will be a will be a plus .
Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. We are the leading marketplace in Indonesia; we encourage millions of merchants and consumers to participate in the future of commerce.Our vision is to build an ecosystem where everyone can start and discover anything with ease.We are holding to these three principles that drive us forward. We call them our DNA, the traits that embody who we are as Tokopedia Nakama: Focus on Consumer, Growth Mindset, and Make it Happen, Make it Better
Kalibrr