- Plan and implement strategies to recruit, retain and help KOLs to grow inside the community;
- Conduct day-to-day direct management with KOLs to support their needs related to content and community guidelines;
- Monitor creator growth and performance, and conduct analysis to generate operational insights for improvements;
- Design educational programs to help creators produce better-quality and better-engagement content;
- Collaborate with internal and cross-functional teams to carry out campaigns through KOLs under management;
- Work closely with the product team to ensure the user journeys and app experiences are maximized
- Monitor and engage with the social community across all social channels with an ‘always on’ mentality.
- Develop and continue building strong relationships with influencers, ambassadors and the overall community.
- Coordinate with Marketing, PR and Customer Relations teams to develop and execute effective strategies that foster community growth and loyalty.
- Maintain and develop community/fan groups and activations to help continuously drive authentic relationships
Unilever