Responsibilities:
- Take responsibility for the creative philosophy and the standard quality of output across the organization
- Understand the commercial aspects of the organization or marketing department
- Conceptualize and write copy for brands as per campaign briefs, ensuring brand consistency and accuracy in output and alignment
- Work with the art team to bring their ideas to life for advertising, promotional or branding campaigns
- Come up with proactive ideas across Amartha’s brand
- Participate in brainstorms and contribute ideas for online/offline execution
- Overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented, ensuring timely and flawless execution by team
- Monitoring campaign effectiveness by doing quantitative & qualitative measurement
- Direct social media team to engage audiences across traditional and new media for creative campaign
- Build an environment for the creative team to work in and overseeing their ideas and projects
- Provide thorough training to the team members; mentor and guide them on regular basis
- Should have at least 6 years of experience of writing innovative and engaging copy for above the line, below the line and digital communications. The experience may include a similar position in a creative In-house team or an agency.
- Have impeccable English writing skills with a proficiency in grammar and spelling, and a keen eye for detail.
- Excellent leadership and interpersonal skills as well as the ability to inspire the creative team to give their best
- Strong written and verbal communication skills, as well as presentation skills in order to make outstanding pitches
- Awareness of current trends in advertising, design and able to conceptualise, create and write for fast-paced consumer and retail brands, across verticals.
- Able to understand different target audiences and write in multiple voices and styles, as you may be required to quickly switch from one brand to another brand
- Have a collaborative work style – must be able to work closely and effectively with art directors, designers and brand strategists.
- Able to understand strategy and be an active participant in ensuring the integrity of our project strategy is maintained throughout the creative process.
- Have solid time management skills, with the ability to handle and prioritise multiple projects, regardless of the inevitable changing scope, timelines, goals, etc.
- Have a love for creating and executing innovative brand solutions and ideas.
Amartha