Responsibility:
- Wide range of financial access for MSME and their customers from payment, money transfer, lending, saving, to cash in and cash out
- Reaching out MSME in tier-2 and tier-3 cities in Indonesia
- Grow penetration of our new strategic partnership with external parties through end to end marketing efforts
- Manage end-to-end user-facing campaign development from user profile and insights understanding, product magic understanding, GTM plan & strategy, creative development, media strategy, social media strategy and impact analysis for users financial service needs (i.e. saving, send money, payment, lending).
- Evaluate, track, improve and optimize adoption rate throughout the user funnel from awareness to conversion.
- Responsible for managing overall project marketing budget & spend
- Work with the research team in designing, gathering, & synthesizing user insights towards feature/product/brand.
- Optimize feature adoption & retention by improving user experience together with Product Manager, UX team, Growth Lead, BI, Consumer Risk, & Research.
- Actively collaborate across function & streams (Business Intelligence, CRM, Performance Marketing, Social Media, Brand, Creative & Content, Growth, Risk, Corporate Affair, CCU, and Product Manager) on campaign end to end planning, briefing, execution, campaign monitoring, analysis, and reporting.
- Identify the most suitable marketing media channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media.
- Work closely with the Growth Lead on building & executing experiment plans on adoption/retention initiatives, & scale up if successful.
- BA/MS in Marketing, Business Management or in a quantitative field; preferrably with Marketing related major
- 6-8 years experience in marketing strategy or related field, preferably from fintech background
- Strong analytical skill, comfortable with data processing
- Strong in marketing or campaign execution
- Strong in media channel & communication strategy
- Have experience on go-to market strategy creation and implementation and/ or branding campaign,
- Have experience in marketing program focus in acquisition
- Have experience managing marketing budget
- Strong cross-functional team communication & coordination
- Ability to write, read and speak fluent English
Monroe Consulting