Position at Wavemaker
Overview of job
Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head - Content to join us. In this role, you will be responsible to generate copy concepts across platforms (mainstream, digital) and work with the art director to take it forward. You will gain an understanding of the film production process and contribute to scripts, as well as generate concepts for adaptations into digital videos. You will work with the creative and servicing team to understand briefs and suggest proactive methods to gain consumer interest.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Senior Director
3 best things about the job:
- A fun environment that combines the best of being entrepreneurial and being part of an award-winning & young global media agency network - the largest marketing services group in the world .
- Working on a fast-growing content practice with access to multiple strategic partners that help bring to life engaging stories for audiences.
- A revenue-driving role where you will constantly be inspired and challenged to be original.
In 3 months:
- Exposed to live projects and pipeline to understand the work & process.
- Started to build relationships with the key decision makers and strategtic partners.
- Develop and nurture the team with new thinking on Branded Content to be adapted in existing or new proposals, be it the use of emerging technology, integration of digital & social, use of influencers, and/or partnerships.
- Collaboration with Digital, Insight and Activation
- Streamline and strengthen partner eco-system
- Active client engagement
- Developed a project pipeline at each stage of opportunity development
- Lead Branded Content project brainstorms and develop proposals that are highly integrated with the other units and/or specialist units within the GroupM network.
- Deliver and get client sign-off on Branded Content proposals with a strong focus on strategy.
- Manage and work with the team to continuously be in the pulse of what’s emerging in Branded Content.
- You will have started to be the key client contact on Branded Content projects for the region.
- Develop and implement Content Day for 2 key clients, in partnership with Indian or International partners.
- Identified and Implemented the training requirements for the team
- Get award wins across key forums
- Deliver Region’s annual content targets
- Conceptualizing and leveraging use of content for brands for active engagement with consumers & meeting brand challenges/ objectives
- Evangelizing the use of content in brand media plans for teams across clients
- Management and running of a profit centre responsible for services rendered across Content for West Clients
- Development, pitching and execution of projects across media touch points and clients / relevant media partners
- Deal negotiation and closure with broadcasters, film and TV producers for a win-win proposition for all parties concerned
- Supervision of production budgets, contracts and other commercial terms between all parties involved
- Managing a team of 4-5 practice specialists in Mumbai
- Will be working closely with the central Group M team for market opportunities and execution and with business teams and GMs for brand / client understanding.
- A smart / sharp leader who:
- Has an entrepreneurial spirit and is self-motivated
- Has great client servicing skills
- Has market relationships in Production, Entertainment and Film sectors
- Has a keen understanding of audience behaviour and can show an ability to draw actionable insights from it
- Understands the various genres of television and film and has created content for the same (all mediums along with digital)
- Has an experience of working with diverse teams & excels in people interactions
- Isn’t wary of getting their hands dirty or stepping into the trenches
- Will need to have a minimum experience of 10-12 years
We always believe there is a better way to grow our clients and our people.
We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology. We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
- The deep Knowledge we have of our clients’ business
- The confidence to Challenge what’s gone before
- The Support to go further than we thought possible
About Indonesia
Indonesia is one of the fastest growing and most dynamic markets in the world, with a population of more than 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.
Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
Wavemaker