- Define, create, and manage marketing campaigns across awareness, consideration, and conversion using multiple channels.
- Analyze and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic
- Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL, creating & present the brief, and reviewing their performance
- Ensure that a brand remains recognizable, up to date, and exciting to customers
- Making sure that branding is consistent across advertising and campaigns
- Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team
- Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
- Evaluate, improve and optimize existing marketing to meet the KPI by redefining the target audience, marketing communications and branding, promotions, and channel distribution
- Bachelor's degree in Brand Communication or related major
- Have experience in Brand Marketing, KOL Specialist, Digital Marketing, or a similar role
- Good understanding and experience in social media, digital campaign and technical aspect on digital marketing
- Strong empathy for the end user.
- Obsession with understanding user problems and needs.
- Good analytical and strategic thinking.
- Good interpersonal and communication skills
- Up-to-date with the latest trends and marketing best practices
- Experience doing qualitative and quantitative user research
- Ability to independently drive multiple projects at a time and meet tight deadlines
- Extremely strong communication and interpersonal skills, and ability to work cross-functionally with a variety of partners
- Able to join ASAP and willing to do WFO policy
Trucare Novatech Indonesia is a new beauty startup company grounded by the idea that Indonesian women in the middle-low class are lack of knowledge about skin health. Yet, they get less attention from the beauty industry. Thus, we are willing to step in and to dedicate our passion for community development within the realm of this industry to help Indonesian women getting know better about their skin and the significance of skincare. We set goals to activate 22 branches in Java in 2022. These ambitious goals are motivated by the desire of Trucare to be the reference of the beauty company, which emphasizes the value of education and empowerment. Our first brand, 'Everose', has been launched at the end of 2019.
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