Job Description
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.
But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.
The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better:
The Personal Health team is united in its mission to develop meaningful innovations that deliver on the real needs of people around the world. With a focus on health and well-being, Philips Personal Health products are used throughout the home, from the kitchen to the nursery, and from morning to night. Whether inspiring a sense of style with its award-winning Philips Norelco shaving and grooming products or helping parents feed their babies more naturally with its #1 mom recommended Philips AVENT baby bottle, we are continuously looking for new and better ways to deliver against the needs of families and individuals through insight-driven innovation, accelerated operational excellence, and by having the best people in the industry to lead the charge.
The Campaign Performance Manager is responsible for orchestrating all omni-channel activities to increase performance across the portfolio. Your focus will be on campaign management and ensuring activations are optimized in accordance with the defined strategy.
You are responsible for:
Focus on all omni-channel activities (TVC, Retail, PR, SEA - e-tailer search, Paid Social - Programmatic - Affiliate - Philips.com pages - CRM emails - E-trade content) supporting champions campaign for One Consumer and always-on presence for Personal Health.
Lead and activate champions campaign and always-on presence for Personal Health in the market defining the brief with local market marketing team.
Lead (leading, consulting, and coaching) to achieve local online excellence (on Activation Strategy, Analysis, Activation Business planning, Activation Marketing, Activation Activation/media, and (e-)Commerce) and contribute to the growth our brand preference and market share.
Responsible for the collectively set targets in your markets are achieved.
Brief and co-ordinate all external agencies and/or Philips capabilities (e.g., Activation Hub team).
Co-create the media ecosystem and target are defined, appropriate, and in line with overall KPI's
Ensure each media are in place and follow iteration loops when needed.
Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modeling
Drive online excellence for campaign activation, media planning, E-Commerce, performance media, and CRM.
Develop activation capabilities, practice change management to effectively contribute to driving growth, both in the hub and in your market on Activation marketing topics.
Leverage best practices and help to streamline the Activation marketing processes on in your market.
Leading and activating key campaigns for Personal Health, defining the brief and working closely with local marketing teams.
Ensuring effective communication and co-operation between the local Marketing team and external agencies and/or Philips capabilities.
Briefing and managing external agencies and coordinating with the internal Philips support functions.
Driving analytics to support fact-based marketing processes, and ROI modeling.
All omni-channel activities (TVC, Retail, PR, SEA - e-tailer search, Paid Social - Programmatic - Affiliate - Philips.com pages - CRM emails - E-trade content).
To succeed in this role, you’ll need a customer-first attitude and the following:
Significant experience in a Senior Campaign Performance or Digital marketing role.
Proven success in delivering strong digital performance and sales growth through digital platforms.
Experience streamlining activation processes.
Strong ecommerce experience.
Experience executing content strategies.
Native Indonesian language is Must; Working language for Thailand is English.
Excellent verbal communication, presentation skills and writing proficiency in English.
How we work at Philips
Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.
Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
We want to be at our best: The way we work, and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.
Philips