About Us
MIFX is a pioneer trading platform in Indonesia that is backed by a 22 years old market leader in the industry, Monex Investindo Futures. We are a futures broker facilitating forex, commodities, and index trading that is fully regulated and complies with BAPPEBTI regulations.
MIFX focuses on making the trading process #SemudahItu by prioritizing easy access, trading education, and providing the lowest prices to start trading where traders can buy 0.01 micro lots from our platform.
Led by a solid marketing-technology team that leverages lean analytics and agile product development with a vision of creating the most seamless trading experience for the millennial generation through the MIFX platform, we are proud to continuously growing our volumes by improving our customer experience and people's experience for sure to grow with us.
We are looking for more talents to create a positive impact.
#SemudahItu join us and be part of Indonesia's next largest fintech company!
Are you ready to be a part of MIFX for the upcoming “big wave”?
What you will do: * Determine the campaign's target demographic, determine the best time to conduct the campaign, and decide what media to use, to attract the attention of prospective customers and retain the loyalty of existing customers.
- Plans, develops and manages media relation strategies with consideration of all aspects of brand communication in all channels including digital (social media, digital news media, influencers/KOLs), offline & BTL (OOH, mass media), PR & media relations, marketing events and communities.
- Develop and propose a media communication strategy, media plan and budget as well as monitor, analyze and evaluate the results of execution to measure program effectiveness on a regular basis
- Organize community outreach programs and coordinate special events that promote products, services, or ideas of the company.
- Develop and execute influencer marketing strategies and maintain a good relationship with KOL/influencers.
- Manage media inquiries and interview requests.
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Post evaluations for each activation, measuring ROI for digital & BTL investment and weekly & monthly report
- Works in collaboration with the interdepartmental team to ensure the successful implementation and delivery of the program.
- Pay close attention to the up-to-date trends happening in the media, influencers and communities to ensure that all the activities and campaigns we do are relevant.
- Have an understanding and interest in financial products and industry, FX experience will an advantage
- Social Media Savvy - knows how to build online communities, engage with customers.
- Strong relationships with both local and national business and industry media outlets
- Have KOL databases (micro, mid-tier, macro & mega) and have a good relationship with KOLs/Celebrities.
- Demonstrated experience in managing expense budgets, procurement, and managing third party.
- Experience in media strategy & media buying for BTL media.
- Have a good Presentation and negotiation skills with excellent verbal and written communication skills.
- Great interpersonal skills and ability to work well as part of a team
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