- Manage, review, and perform daily account responsibilities associated with Google AdWords and Bing for our Group Businesses.
- Maintain and monitor keyword bids, ad copy optimisation, keyword optimisation and monthly budget caps
- Keep a track of Impression share, quality score, bid price, daily budget and other important account metrics.
- Add/Pause or create negative keyword lists.
- Provide creative copy suggestions and graphical ad performance (A/B testing)
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance business goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with internal and external members
- Minimum 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with campaign analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google AdWords (Ads), Bing Ads, etc).
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals for Brands/Ecommerce
- AdWords / Bing certification a plus.
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