Plan and execute email marketing, In-app notification and SMS/whatsapp campaign (include create copy, filter target segment).
Plan and define marketplace and/or promotional campaigns.
Design a CRM journey and channels optimization using Martech tools (Insider, Mailchimp, etc) in Amartha App and APlus (borrowers app)
Create email marketing campaigns plan & strategies
Research creative email contents and templates
Deliver segmented email campaigns to our customers & consumers
Develop personalization strategies
Build and utilize email database segmentation Track and analyze direct and interactive email marketing campaigns
Create and manage optin users
Collaborating with Creative team to request and manage all copies & creatives needed for all email marketing campaigns
Monitor and reporting all email campaigns
Improve email marketing campaigns performance using creativity and automation tools
Create and manage Web and App users acquisition strategies in order to increase numbers of database/list building
Create and implement push notifications campaigns for Web and App campaigns
Create and implement campaign journey for each user segmentations and behaviors
Provide all marketing communications campaign report including email marketing and push notifications on Web and App
Proactively identify trends, email marketing and push notification strategies from other leading brands to get more insights on best practices and create more innovative campaign ideas
Requirements:
2 years of experience as CRM Specialist preferred
2 years of experience of Email Marketing and/or Direct Marketing preferred
Experience working with an email service provider platform
Technically proficient with a variety of applications for email, scheduling, analytics, and automation tools.
Proficient with analytical tools such as Google Analytic, Google Sheet and similar tools for analysis process and generate insight
Proficient with CRM/marketing automation tools such as Netcore, CleverTap, MoEngage, etc.
Excellent written communication skills with exceptional proofreading and editing skills
High level understanding of marketing campaigns and messaging
Have ability to research, identify and evaluate email marketing trends
Proven ability to execute A/B testing strategies and dynamic content
Ability to work independently in fast-paced environments
Must be detail oriented, target driven and data driven
Creative thinker with excellent interpersonal skills
Positive attitude and self-motivated
Familiar with netcore / clevertap / moengage
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