Job Purpose
Mercure Pangkalan Bun is seeking a motivated and dynamic Director of Sales and Marketing with proven leadership skills, creativity and a “can do” work ethic. This position is accountable for leading all aspects of Sales, Revenue, Conference Services, Marketing and PR and will be responsible for collaborating with departments in developing and implementing strategies to maximize sales, revenue, destination and product awareness through all segments. In terms of specialization, ideally our DOSM candidate will have a strong understanding of the Transient segment with a track record of creating and driving tactics to achieve results.
Key Interactions
Internally
· Finance
· Front Office
· F&B
· General Administration
· Kitchen
· Talent & Culture
Externally
· Guests
· Visitors
· Reporters/Journalists/Media
Primary Responsibilities
Business Performance
· Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required
· Analyze monthly P&L and month-end reports, identify deviation from business plan goals
· Work with Finance and team in preparation and management of the department’s budget and financial forecasts
· Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
Sales & Marketing
· Conduct daily briefing with department on current key activities
· Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
· Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
· Determine the effectiveness of existing programs and develop new strategies
· Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments
· Actively participates in sales presentations, property tours and customer meetings
· Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
· Participate in community and professional organizations to maintain high visibility and promote a positive image
Team Management
· Interview, select and recruit direct reports
· Identify and develop team members with potential
· Conduct performance review and manages performance issues that arise within the management team
· Constantly monitor team members performance, attitude and degree of professionalism
· Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business
· Conduct monthly departmental meetings
Other Responsibilities
· Be fully conversant with hotel fire & life safety/emergency procedures
· Attend all briefings, meetings and trainings as assigned by management
· Maintain a high standard of personal appearance and hygiene at all times
· Be aware of the hotel fire & life safety/emergency procedures
· Perform other reasonable duties assigned by the assigned by the Management
Main Complexity/Critical issues in the Job
Study, analyze and interpret complex activities and/or information in order to improve strategies or develop new approaches. And able to adopt the market trend.
Work Experience
- Min 4 years in the same position
- Innovative, high spirit and able to create / develop product
- Revenue and Profit oriented
- Customer oriented
- Air Ticket
- Housing allowance
- Duty Allowance
Accor