- Manage the monthly performance marketing budget allocated to you across paid channels, campaigns, clients & KPIs with the goal of maximising efficiency of spend.
- Work directly with the commercial team to support the development of KPIs for client campaigns and performance projections, impacting the revenue & profitability of the business directly.
- Work to deliver all key projects within timeline and on budget. Looking for more efficient ways to allocate and optimize the budget throughout the month.
- Leverage our first party data to create custom targeting of audiences for ads to improve the efficiency of spend & improve the ad experience for our audience.
- Set up, implement and optimize your performance marketing ads across social, display and search. Ensuring proper set up and delivery.
- Analyse the performance of ads on an ongoing basis to propose improvements to the performance of these campaigns and have a deep understanding of the market, the platforms and the trends to ensure we are always operating effectively and efficiently.
- Work with third party advertising networks and agencies from time to time when needed to support the delivery of campaigns and ensure these partners deliver as required.
- Collaborate cross functionally with other marketing functions including social media, CRM, SEO & PR to ensure alignment of strategies, plans & approach.
- Working with content teams & design teams as needed to produce assets to deliver your campaigns & ads.
- Report the performance of your campaigns regularly to the broader teams with suggestions for improvement month on month and innovate to propose more efficient ways of operating and executing.
- Collaborate with the data team to ensure you have on hand the required data flow and analysis needed to perform at the highest level.
- Stay abreast of the market dynamics and changes in advertising regulations to ensure we are always compliant with platform policies and privacy regulations.
- 2-3+ years of experience running performance marketing campaigns for multiple platforms or brands both platform and agency experience is valued
- Bachelor degree in a relevant field of study with a proven track record of self-learning, development and maintaining necessary skills as the industry evolves
- Direct hands on execution & management experience of advertising media budgets with experience running ads across multiple platforms (Facebook and IG Ads, YouTube, TikTok, etc)
- Experience running the optimization of monthly performance ad budgets across channels and teams with a proven track record of efficiency improvements
- In-depth knowledge of key performance metrics that pertain to paid marketing campaigns including ROAS, CAC, LTV, PPC
- Creative mindset with examples of creative ideas that were brought to life across media channels from conceptualization to execution & performance management
- Passion for healthcare & an ambition to drive impact through social media and content that inspires & engages audiences
- Innovative mind that is highly detail oriented and data driven with experience utilising a variety of data tools including Google Analytics, Data Studio, FB Ads Manager & Google Ads
- Flexitime
- Paid Sick Leave
- Work from Home
- Medical / Health Insurance
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Kalibrr