YOUR TASKS AND RESPONSIBILITIES
- Channel Strategy Development: Analyze and evaluate Channel strategy with marketing team focused on Market review, Channel structure & coverage model, customer to channel performance and interaction model, review value proposition, internal effectiveness and capabilities.
- Define mid/long-term channel strategy including channel selection (i.e., which channels, number of layers) in line with country go-tomarket strategy, scenario building as per determined optimized future channel requirements and capabilities.
- Establish a management cycle to develop Channel Segments and build Frameworks reflecting grower preferences and market trends and IT enablement tools (Account Planning, Track & Trace etc.)
- Channel Strategy Execution: Lead channel segmentation and define clear value propositions / channel investments for each segment (incl. potentially channel specific solutions) in line with strategic fit and define clear target setting including related financial plans for each segment
- Collaborate with sales managers on go-to-market implementation - monitor channel interactions, coach the sales force and ensure alignment on different interaction strategies and touchpoints.
- Value Optimization & Commercial Policy: : Build long-term strategic transactional pricing strategy with Marketing Team for Value Optimization through Net Price Management, Trade Policy Management, Cash and Credit Management.
- Measurement & Process Improvement: Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, wallet share, sell in, sell-out, etc.) against plan and provide insights to leadership team.
- Lead integration of channel requirements in marketing plans and identify and implement cross-selling/up-selling opportunities for assigned channel group. Acquire proper feedback (e.g., customer satisfaction survey) from channel customers to further optimize our channel management approach and offers
- Tertiary degree (Business, Marketing, Agriculture, Commerce)
- 3+ years' experience in Senior Marketing Management, Channel Management, Brand Management, Product & Portfolio Management, Customer Insights / Customer Experience, and CRM. Previous experience developing, executing, and managing the Market
- Strong people management, coaching, outstanding leadership, and networking skills. Excellent ability to manage complexity and ambiguity alongside impeccable communication and presentation skills.
- Ability to manage high pressure situations and apply logical and pragmatic approaches to challenges. Experience working within a crossfunctional project team to deliver on a technology / transformational data project (CRM/Digital)
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice.
IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements.
IMPORTANT NOTE for POTENTIAL CANADIAN CANDIDATES: This position requires full vaccination against COVID-19.
Division: Crop Science Reference Code 728175
Functional Area: Marketing Location: Indonesia : DKI Jakarta Jakarta : Jakarta
Employment Type: Regular Position Grade: VS 1.2
Bayer