- Responsible for successful promotion or Zurich and its products through various online and offline media channels
- Manage the briefing, creation and implementation of campaigns
- Work closely with 3rd party agencies - such as creative and media - to ensure effective spend and deployment of engaging campaigns
- Act as the voice of our brand to impress and attract new customers
- Create and execute a strong performance marketing strategy & execution plan
- Develop and manage digital prospecting and remarketing campaigns
- Manage budgets and campaigns across channels to drive strong return on investment and efficient CAC
- Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identify and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Track ROI and performance of marketing campaigns
- Work with customer knowledge and experience team to ensure insight and segmentation is used in the development of campaign strategy
- Monitor consumer opinion and perception through close use of brand studies, TNPS, RNPS and working with the global insight team
- Work closely with the external communications and rest of BMC team to ensure joined up, coordinated communications through the line
- Bachelor degree in Marketing, Communications, Public Relations or relevant field
- Proven work experience for at least 5 years as a Marketing Communications Specialist or similar role
- Familiarity with B2C advertising campaigns and their development
- Experience in building multi-channel marketing activities including affiliate marketing, PPC, SEO, SEM, and other digital channels
- Excellent verbal and written communication skills
- Solid analytical skills, leveraging data, insight and consumer behavior trends to drive actionable recommendations
- Good presentation skills
- Strong stakeholder management and excellent project management skills
- Goal oriented
Career Level
Manager/Assistant Manager
Qualification
Bachelor's Degree
Years of Experience
5 years
Job Type
Full-Time
Job Specializations
,
Company Overview
PT Zurich Asuransi Indonesia Tbk (ZAI) sebelumnya mendapatkan izin usaha di bidang asuransi umum pada tahun 1997 sebagai PT Asuransi Kerugian Nexus. Pada tahun 2002, berubah nama menjadi PT Asuransi Adira Dinamika dan menjadi perusahaan terbuka di tahun 2019, sebelum akhirnya bertransformasi menjadi ZAI.
ZAI menyediakan produk dan layanan asuransi umum dengan produk utama asuransi kendaraan bermotor. Pada November 2019, ZAI menjadi keluarga besar Zurich Insurance Group (Zurich) dan menjadi salah satu
perusahaan asuransi umum joint venture teratas di Indonesia.
Didukung oleh Zurich Group dengan keahlian internasional serta kapabilitas underwriting, digital dan manajemen risiko terbaik, ZAI dapat memberikan solusi perlindungan terbaik di kelasnya bagi para nasabah.Tersebar di 33 sales office di seluruh Indonesia, ZAI berkomitmen memberikan kemudahan bagi nasabahnya dalam melakukan pembelian polis secara sederhana, mudah, dan cepat, serta cara penanganan klaim asuransi yang simple - sesuai kebutuhan pelanggan. Divisi klaim ZAI didukung oleh tenaga profesional untuk memberi pelayanan klaim terbaik bagi para nasabah. ZAI senantiasa menjaga pola komunikasi yang terbuka, informasi dan akses klaim data yang berkualitas, dan penyampaian proses klaim yang jelas sesuai dengan kesepakatan jangka waktu tertentu. PT Zurich Asuransi Indonesia Tbk merupakan perusahaan asuransi umum yang terdaftar dan diawasi oleh Otoritas Jasa Keuangan.
Additional Company Information
Company Size
1001 - 2000 Employees
Average Processing Time
27 days
Industry
Insurance
Benefits & Others
Miscellaneous allowance, Medical, Parking, Performance Incentive Scheme, Smart Casual, Flexible working time
Asuransi Adira Dinamik