99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specializing in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 350 employees. In Singapore, 99 Group operates 99.co, SRX.com.sg and iProperty.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.com.
We are looking for an experienced Marketing Automation Specialist to join our diverse team of people who are passionate about taking the real estate industry into the age of technology through innovation and a desire to solve its multitude of challenges.
Responsibilities:
- Nurturing leads and user lifecycle through Marketing Automation tools
- Create email marketing campaigns plan & strategies
- Research creative email contents and templates
- Deliver segmented email campaigns to our customers & consumers
- Develop personalization strategies
- Build and utilize email database segmentation
- Track and analyze direct and interactive email marketing campaigns
- Create and manage opt-in users
- Collaborating with Creative team to request and manage all copies & creatives needed for all email marketing campaign
- Improve email marketing campaigns performance using creativity and automation tools
- Create and manage Web and App users acquisition strategies in order to increase numbers of database/list building
- Create and implement push notifications campaigns for Web and App campaigns
- Create and implement campaign journey for each user segmentations and behaviors
- Provide all marketing communications campaign report including email marketing and push notifications on Web and App
- Proactively identify trends, email marketing and push notification strategies from other leading brands to get more insights on best practices and create more innovative campaign ideas
- 2 years of experience as Marketing Automation Specialist preferred
- 2 years of experience of Email Marketing and/or Direct Marketing preferred
- Have a good understanding of consumer behavior
- Experience working with an email service provider platform
- Technically proficient with a variety of applications for email, scheduling, analytics, and automation tools.
- Proficient with analytical tools such as Google Analytic, Google Sheet and similar tools for analysis process and generate insight
- Proficient with CRM/marketing automation tools such as Netcore, CleverTap, MoEngage, etc.
- Excellent written communication skills with exceptional proofreading and editing skills
- High level understanding of marketing campaigns and messaging
- Have ability to research, identify and evaluate email marketing trends
- Proven ability to execute A/B testing strategies and dynamic content
- Ability to work independently in fast-paced environments
- Must be detail oriented, target driven and data driven
- Creative thinker with excellent interpersonal skills
- Positive attitude and self-motivated
99.co