Responsibilities:
Grow organic traffic for our website using a combination of SEO, guest post and referral marketing.
A/B test those ideas using Google Optimize.
Analyze the data and users' feedback and exchange ideas with our website content team to improve the content and optimize the channels constantly.
Review and analyse our website for areas that can be improved and optimized.
Identify powerful keywords to drive the most valuable traffic to our website.
Analyze keywords and SEO techniques used by competitors.
Write powerful calls-to-action to convert visitors.
Develop link building strategies.
Keep updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
Understand conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks.
Assist in any ad-hoc duties assigned.
HashMicro