Social Media Analyst (Indonesia)
Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We are looking for a dynamic individual to join an exciting project we’ve embarked on with our client, a leading entertainment brand.
As a Social Media Analyst, you’ll play a pivotal role in owning measurement and analysis of the client’s social booster campaigns and how it fits in the broader social marketing campaigns. you will create engaging and cutting-edge social strategies targeted toward Indonesian audiences and deliver methodological and intelligent campaign performance insight reports for the teams. You work well with others and have a passion for using data-driven approaches to drive business value.
Role:
- You will own the analysis, reporting and relevant dashboards of performance across Indonesia marketing campaigns.
- Set up, maintain and develop social campaign databases across key markets and products for establishing relevant baselines.
- Showcase and create learning decks with best-case practices to advance campaign effectiveness and creative excellence.
- Support local markets with their key tentpole social campaigns by developing consistent measurement frameworks consisting of methodologies from Social data, creative testing and surveys.
- Help client teams distil their key business and marketing objectives into social marketing experiments.
- Have a decent understanding of the opportunities to “cut through the noise” and how to use Earned Social to derive those insights methodologically.
- Translate complex analytics to easy-to-understand and engaging recommendations for internal marketing teams and relevant partner agencies working on social.
- Lead discussions broadly around social campaign measurement (Paid, Owned, Earned) between client marketing teams and supporting agencies.
- 5 years+ of experience in an advertising, digital, or social media agency or in technology companies as a social media analyst, measurement analyst, digital marketing or marketing analyst
- Understanding of how Paid Social works across all major platforms. From setup to measurement.
- Understanding different marketing measurement methodologies (eg. creative testing) throughout the planning process.
- Skilled in data management and visualisation tools (Sheets, Slides, Data Studio).
- SPSS, R, and Python skills would be an added benefit but not a must.
- A keen interest in data-driven marketing and understanding the vital role data plays in campaigns or always-on strategy.
- Capable of visualising data and quickly producing charts and graphs that tell a story to our client team and their internal marketers.
- Relevant skills in working with social listening tools (e.g. Brandwatch) and developing reliable syntaxes are a bonus but not a must-have.
- The ability to turn data into tangible learnings and recommendations that can be applied across marketing activities.
- Proven ability to set campaign goals, KPIs and targets.
- The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment with many stakeholders.
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in Bahasa Indonesia to support local projects
Maker Lab