At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
We are currently seeking highly motivated candidate to join our Digital Marketing team as Manager Audience Management based in our Jakarta office.
You will be responsible for validating audiences and identifying actionable segments to proactively address Business challenge.
In addition, you will carry out analyses to gain a deep understanding of the current and potential audiences (e.g., demographics, habits, motivations) and hence ensure that the Digital team has the tools to tell stories that resonate with our audiences
YOUR 'DAY TO DAY'
- Adapt, maintain and govern a portfolio of audience definitions including 1st, 2nd and 3rd party data for both prospecting and retention of audiences through the Data Management Platform (DMP), Consumer Data Platform (CDP) and other relevant tools
- Gain a deep understanding of the current and potential audiences in order to segment them leveraging the Global Segmentation Framework while taking into account local nuances
- Identify targetable prospects and determine profitable segments within the local market
- Filter out irrelevant audiences
- Develop best practices for audience sizing & characteristics and apply demographic, psychographic and behavioral data insights to audience segments
- Manage our DMP & CDP provided by OC and/or build independently, including tagging of audiences according to OC Tagging Framework
- Enable real-time bidding for audience-specific ad space by ensuring DMP segments are available in the Demand Side Platform (DSP)
- Evaluate quality, quantity and availability of local 3rd party data for potential acquisition
- Summarize and document audience segment learnings to continuously improve targeting efforts.
- Business acumen and understanding of stakeholders and consumers needs
- Proven experience in Market Research, Data Management, Social Science or related field
- Experience in digital advertising, ad operations and audience segmentation
- Solid experience in data management, platform operations and data acquisition
- Proficiency in DMP (Sales Force) and good knowledge of DSP
- Proficiency in CDP (Treasure Data)
- Highly analytical, structured, logical and data-driven thinking with a demonstrated ability to drive decision making
- Ability to synthesize information quickly and manage in an environment of uncertainty, ambiguity and complexity
- Strong collaboration and influencing skills
- High proficiency in English, both verbal and written.
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: to deliver a smoke-free future.
Philip Morris International