Performance Management of Category
- Support Head of Electronics to achieve category target including category growth, market share and P&L, monitor e-commerce share of retail for Mobile category across all brands in Indonesia.
- Monitor and manage key brand growth performance indicators, including but not limited to sales, customers, basket size
- Collaborate and lead brand development with respective function teams, as well as coordinate closely with team in logistic & warehouse, marketing, finance, etc
- Own and execute end-to-end onsite customer experience as well as backend content/catalog development to ensure smooth customer journey for Home Appliance category
- Lead on the category campaign to deliver the campaign KPIs.
- Lead the conversion rate improvement for focused category and meet the target for 100% improvement
- Establishing relationships and driving negotiations with leading brands and retailers, be responsible for the P&L of the brand.
- Work with key brands to plan and deliver the brand driven online campaign;
- Onboard new regional brands and retailers
- Responsible for the growth of the top brands, meet & exceed the KPI; grow Lazada share of focused brand overall sales.
- As the point of contact to key brands, managing communication and escalation, managing on the annual joint business plan.
- Leading the campaign planning and the post campaign analysis for continuous improvement
- Manage and monitor the successful execution and roll-out of projects
- Able to review BRD and participation on the UAT for onsite/product/tech features and tools, in collaboration with functional teams to improve brands enablement
- Bachelor’s degree in commercial finance/ Marketing/Economics or related fields.
- 5 years’ experience in e-commerce, and/or Computer Laptop industry preferable
- Good knowledge on the digital campaign planning and execution
- Strong data analysis skills and knowledge of Microsoft Office
- Entrepreneurial and creative mindset with well-developed interpersonal and leadership skills
- Demonstrated ability to handle multiple tasks, to prioritize them and meet deadlines
- Excellent written and verbal communication skills; fluent in English.
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