Objectives
Develop strategies and agile content enabled tactics for integrated, seamless customer experience, and multichannel engagement programs designed to achieve brand and business objectives
Close collaboration with Marketing/Project & Key Account Manager/Medical for strategic planning & execution of activation campaign ( offline & digital campaign ) for Vaccine
Roles & Responsibilities
Develop non branding massive consumer campaign and strategy for vaccine through omnichannel (traditional & digital channels) which lead to disease awareness and real call to action for the consumer to meet HCPs/HCOs
Collaborate with Medical team to identify patient advocacies/ communities/organization to strengthen the importance of vaccine in targeted communities
Develop strategic digital campaign, making use the dynamics digital ecosystem, to increase the awareness and the importance of relevant portfolio to targeted consumers which lead to call to action
Use effective research (qualitative and quantitative) as well as direct consumer behavioral data and analytics to identify insights that will unlock opportunities for relevant portfolio
Analyze and activate first party data to build strong data driven relationships via audience precision targeting, personalized, adapted content and experiences to effectively address consumer needs, driving point of differentiation for the brand and create deeper value.
Identify new channel customer facing initiatives and channels that will enhance the customer experience
Oversee development of agile content and digital assets, managing internal and external partners and ensuring continued engagement with sales teams
Provide ongoing thought leadership across functional teams and infuse strong digital thinking across initiatives and projects. Keep core stakeholders abreast of emerging digital trends/technologies and innovative digital marketing programs
Align the right KPIs and measurement tools to measure results, ensuring continuous improvement of performance.
Requirements
Bachelor degree
5+ years of experience in Marketing, Brand Building, Digital Marketing/e-commerce. Media background from key media agency or major advertiser is a plus
Having experience in Vaccine or ethical consumer program or any other consumer brands targeted for women, moms and parents are added value
English fluent
Digitally savvy. Ability to see & understand digital content, channel and Social Media dynamics. Early adopter of technology Passion for achievement, integrity, and drive with strong desire to make things happen.
Strong understanding of channel, price, promotional activity and through-the-line activation.
Great analytical & commercial acumen/execution skills with the ability to translate brand strategies into a tangible commercial advantage.
Ability to lead agencies to deliver world-class and strong creative work
Ability to play at different leadership levels and good team player.
Ability to work under pressure and to deal with ambiguity.
Adaptable and resilient to changes. Comfortable working with ambiguity & change.
Current Employees apply
Current Contingent Workers apply
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Employee Status: Regular
Relocation: No relocation
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Number of Openings: 1
Merck Sharp & Dohme